Once Again, Carl’s Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers

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Well, there’s really isn’t anything we can say that we haven’t said a hundred times before about Carl’s Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast.

And what, really, is there to say? Sex sells? Big bouncing breasts attract attention? Over-the-top sexual innuendo and the Super Bowl go hand in hand like a pair of juicy melons at a farmer’s market?

No. It’s all been said before. So just watch. And enjoy. Or feel free to bitch about the objectification of women to sell shit. Oh wait. That’s been done a million times over too.

Once Again, Carl’s Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers

3 of the Top 4 Most Shared Super Bowl Ads Of All Are Budweiser Ads

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Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen’s 2011 spot “The Force” continues to hold onto the top spot, according to data released today by video ad technology company Unruly.

The auto brand’s commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia’s World Cup ad, “La, La, La” – featuring Colombian pop princess Shakira last summer (5,875,075) – after more than three years in the #1 position.

Budweiser appeared most frequently on the all-time Super Bowl list, taking up almost a third of the top 10. Its tribute to the victims of 9/11 from Super Bowl 2002 (#2), featuring its famous Clydesdale horses, is the beer company’s most shared Super Bowl ad to date, attracting 3,480,685 million shares. The video trends every year around the anniversary of September 11.

Its next most shared ad is “Brotherhood” (#3), which was the most shared commercial from the 2013 Super Bowl. The most popular ad from last year’s Super Bowl, Budweiser’s “Puppy Love”, is in fourth position after attracting more than 2 million shares.

Movie studios Universal Pictures and Paramount Pictures also make it into the top 10, with two trailers from the Fast and the Furious franchise (#6 and #9) and one from Star Trek (#10), respectively. Memorable spots from Ram Trucks (#5), a ‘trackvert’ from Chevrolet featuring OK GO (#7) and Volkswagen’s “The Bark Side” (#8) also make it on to the list.

Top Super Bowl Ads of All Time

1. The Force: Volkswagen Commercial – Super Bowl 2011 – 5,279,772 shares

2. Budweiser: 9/11 Commercial – Super Bowl 2002 – 3,480,685 shares

3. Budweiser: “Brotherhood” – Super Bowl 2013 – 2,891,209 shares

4. Budweiser: “Puppy Love” – Super Bowl 2014 – 2,002,143 shares

5. Ram Trucks: “Farmer” – Super Bowl 2013 – 1,940,542 shares

6. Universal: Fast & Furious 6 – Big Game Spot – Super Bowl 2013 – 1,504,867 shares

7. Chevrolet: OK Go – Needing/Getting – Official Video – Super Bowl 2012 – 1,342,452 shares

8. The Bark Side: 2012 Volkswagen Game Day Commercial Teaser – Super Bowl 2012 901,587 shares

9. Universal: Fast Five Trailer – Super Bowl 2011 – 886,669 shares

10. Star Trek Into Darkness – Official Teaser – Super Bowl 2013 – 705,935 shares

To see the top 20 Super Bowl ads of all time, click here.

Unruly’s Top 10 Super Bowl Brands data is based on data from the Unruly Viral Video Chart and Unruly Analytics, which ranks videos by the number of shares they attract across Twitter, Facebook and the blogosphere as opposed to the number of views.

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3 of the Top 4 Most Shared Super Bowl Ads Of All Are Budweiser Ads

STUDY: Super Bowl Advertisers Who Release Ads Online Double Recall

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Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they’ll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.

Sadly, these inquisitive minds will get less than half the story.

Online, Not TV, Is the Smart Move

When it comes to Super Bowl advertising, the data is clear: The smartest brands know the real game is won online, specifically on YouTube — not on TV. In fact, the best ads that kick proverbial USA Today Ad Meter butt are often not the same ads that do well online.

Let’s start with a seemingly simple example: Among last year’s Super Bowl commercials was a spot about a dad who kept saving his son from accidents. It showed that there comes a time in a boy’s life when dad simply can’t do what this brand’s automobile can do. It was a big consumer hit and a definite top 10 USA Today winner.

We hired a national research firm to survey over 1,000 Super Bowl viewers to ask which car company made the ad: Chrysler, Ford, Toyota or Hyundai. The most common answer was Ford–and it was wrong.

Of respondents who said they had watched last year’s Super Bowl ads, only 15% correctly identified Hyundai as the advertiser. This is a shame — Hyundai found a simple, heartfelt way to convey a salient attribute about a car: automatic emergency breaking.

Of course, chances are, the likelihood of purchasing a Hyundai just after the game increased. And that is just great if you’re buying a car two days after the Super Bowl. But the real key is to stay in the consumer’s consciousness longer than it takes for those nachos to digest.

By contrast, we asked the same respondents if they remembered two other automotive spots that had bigger, longer-running YouTube campaigns: one about British villains converging in London (Jaguar) and a spot about music legend Bob Dylan (Chrysler). Of those who remembered watching the Super Bowl ads, respondents identified “British Villains” as a Jaguar ad 40% of the time and “Bob Dylan” as a Chrysler ad 28% of the time–a whopping two times or greater recall than that of the USA Today winner, Hyundai.

These marketers obviously get that YouTube gains special powers when it comes to the Super Bowl.

YouTube Gives the Super Bowl Broadcast A Run for Its Money

More than 100 million people will watch the Super Bowl for a little more than three hours. But according to the YouTube Trends dashboard, ad viewers will watch Super Bowl spots online more than 265 million times, totaling 3.2 million hours. In a world where the scarcest resource is human attention, consumers who watch an ad multiple times on multiple screens are more likely to engage and recall your brand.

Combining TV with a defined YouTube strategy increases awareness and engagement. But the target rating points online are vastly cheaper than game day TV ads. Plus, online distribution makes your Super Bowl spend work harder. Even brands that don’t advertise on the Super Bowl know this is the best time to promote their brands online–sometimes even weeks before the game. New Castle, McDonald’s, Tide and eSurance all created terrific “fake punt” strategies last year.

Tips to Up Your Pre-Super Bowl Online Advertising Strategies

We analyzed last year’s ads and found at least a dozen Super Bowl advertisers that did not have a sustained, targeted, well-planned YouTube strategy. Based on our analysis, we identified 7 Deadly Super Bowl Advertising Sins on YouTube, including:

Advertising at the channel level vs. the URL level: It should be an advertising sin to buy on YouTube using keywords, cookies or channel. Targeting at this aggregate level is fraught with brand challenges.

The NFL faced a PR firestorm regarding its handling of sexual assault and domestic violence cases involving players. As an advertiser, the last thing you want is your Super Bowl ad featuring cute, talking puppies, for example, appearing next to any content connected to the Ray Rice elevator assault video.

“Precise digital targeting is the holy grail of digital marketing,” says Paul Calento, the co-founder of TriVu Media, a firm specializing in helping brands target ads on YouTube. “Media buyers should punt any YouTube provider who cannot ensure videos are targeted down to the actual video [URL] level.”

Failure to advertise early and often: Take a lesson from Budweiser’s cuteness overdose featuring a Clydesdale and a bunch of Labrador puppies. The beer maker released its 100% adorable “Puppy Love” ad on Jan. 29–days before the game. The result? “Puppy Love” was the most shared Super Bowl ad, with close to 1.14 million shares before the game even kicked off.

The spot ran on national TV 75 times and on local affiliates another 1,200 times prior to the game. In fact, Super Bowl spot pre-release is becoming something of a trend, with consumers watching one in five Super Bowl ads before the game last year.

Overall, we found nearly 18% of all 2014 Super Bowl advertisers made unnecessary mistakes when planning their YouTube strategies.

Ben Legg, CEO of Adknowledge and former senior executive at powerhouse brands Coke and Google, puts it this way: “Any agency that isn’t developing a robust YouTube strategy along with its Super Bowl TV ad plan should be fired.”

Harsh? Yes.

True? Probably.

This guest article was written by Anita Newton, VP-corporate marketing at Adknowledge. She’s a proud Kansas Jayhawk (Rock Chalk!) and has an MBA from Harvard Business School. Follow her at @AnitaBNewton on Twitter.

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STUDY: Super Bowl Advertisers Who Release Ads Online Double Recall

How to Make Any Content SEO-Friendly

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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties.

In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don’t yet know the rules of the SEO road.

In this eBook from Act On, you will learn everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. This eBook, How to Make Content SEO-Friendly, will show you how and where your content creators can play a role in SEO.

Download this white paper now and learn 3 important steps you can use to to optimize your content for search engines.

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How to Make Any Content SEO-Friendly

100 Hot Looking Japanese Maids Make An Old Guy A Pancake

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There’s just something about Japanese ads. The right amount of goofy. The right amount of innocent fun. The the right amount — read: complete lack of — political correctness. These elements combine to make truly light-hearted, fun advertising.

Now you’re going to have to stow away your Facebook-style outrage to enjoy this one but try. Really try.

To illustrate the amazing non-stick qualities of Flavorstone cookware, 100 maids — dressed, appropriately, in maid attire — slide a pancake from one frying pan to another. As the pancake cooks, it’s also making it’s way to an old guy’s breakfast table.

There’s gymnastics, acrobatic pancake tossing, cutesy music and a sort of mass synchronicity akin to the Beijing Olympics opening and closing ceremonies. What’s not to love?

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100 Hot Looking Japanese Maids Make An Old Guy A Pancake