This Follow Up to Bud Light’s Super Bowl ‘Up For Whatever’ Falls Flat

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I don’t know. Give this next chapter of Bud Light’s Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night.

In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience a basketball lover’s dream.

It all falls kind of flat.

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This Follow Up to Bud Light’s Super Bowl ‘Up For Whatever’ Falls Flat

The Viral Effect and Free Job Advertising

It can be tough to predict what will become a viral job advertisement. If it were predictable, the world wide web would meltdown as viral content would surge beyond what internet service providers and hosts can handle. Indeed, making job advertisement go viral involves a mix of talent, intuition, timing, a bit of luck and lots of trial and error.

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The Viral Effect and Free Job Advertising

Dylan Thomas’ ‘Do Not Go Gentle Into That Good Night’ Beautifully Highlights Medical Efforts in Tanzania

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Here’s some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott’s international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors.

The video is backed by a voiceover which slowly intones Dylan Thomas’ Do Not Go Gentle Into That Good Night. Which a fitting testament to the plight faced by those highlighted in this vodeo

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Dylan Thomas’ ‘Do Not Go Gentle Into That Good Night’ Beautifully Highlights Medical Efforts in Tanzania

e.p.t. Has Fun With Saturday Night Live’s CNN Pregnancy Test

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Having some fun with Saturday Night Live’s CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs.

Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, “We all saw SNL’s sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we’d like to take it to the next level.”

Moyer said the company already has “in development” a series of news-branded pregnancy test stick prototypes, including:

- An NPR stick that offers ongoing in-depth analysis of your pregnancy, with intermittent pledge drives
- An MSNBC stick that blames conservatives if you’re unhappy with the result of your test, and credits liberals if you are pleased
- A FOX News stick that blames liberals if you’re unhappy with the result, and credits conservatives if you are pleased
- A CBS Sunday Morning stick that always delivers a moment in nature before you receive your result
- A Daily Show stick that streams pregnancy jokes
- A Colbert Report stick that will expire some time in 2015 (pending more information from David Letterman)
- And a special legacy Walter Cronkite news stick that appends every result – positive or negative – with the signature signoff “And that’s the way it is.”

Hey, products branded with pop-up cultural phenomenon? Why not?

To be clear, these are not actual products yet. Just another marketing stunt.

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e.p.t. Has Fun With Saturday Night Live’s CNN Pregnancy Test

This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

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Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.

Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you’d like them to create next.

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This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter