STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

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Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best “click factor” among the visitors of the MGID network thus far in 2014

The top 10 most clickable content trends for the first half of 2014 are:

1. Flash Games
2. Childhood Crushes (Then and Now)
3. Facebook Picture Fails
4. Couple Physical Training
5. Luxurious Lifestyle
6. Bollywood Stars
7. Movie Mistakes
8. Kaley Cuoco
9. Elsa Transformation (from Frozen)
10. Hayden Panettiere Bikini Style

Hahaha on number 10!

MGID measures the “click factor” of Internet content by calculating specific traffic criteria, such as the number of articles published about the topic and the amount “click-throughs” generated as a result of publishing the content.

The analyzed traffic came from nearly 9 million individual website visitors, clicking on content from more than 3,000 websites, worldwide. MGID tracked the data from user clicks on native advertising widgets that thousands of online publishers use to engage and monetize their audience.

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STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

PR Agency Announces Mundane Office Move With World’s Highest Press Release (27 Miles)

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In what may or may not be a first, UK-based PR agency Houston launched what it’s calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.

This might be the only time an office move is worthy of news coverage.

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PR Agency Announces Mundane Office Move With World’s Highest Press Release (27 Miles)

This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat

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To prove that Montana’s Best of BBQ Sampler event is irresistible, the Montana’s team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.

Created by Vancouver-based ad agency One Twenty Three West, Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” says Scot Keith, Founder and Managing Director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.

This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat

RESEARCH: How Ben & Jerry’s, Hollister KPMG Won With Paid, Owned And Earned Media

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The old adage, “you get what you pay for” may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media – TV, newspaper, print – is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

Smart marketers now focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate – thus driving more earned media and amplification for their brand.

Download this white paper now to see how Ben & Jerry’s, Hollister and KPMG made perfect use of Paid, Owned and Earned media.

Read the original here:
RESEARCH: How Ben & Jerry’s, Hollister KPMG Won With Paid, Owned And Earned Media

RESEARCH: How Ben & Jerry’s, Hollister KPMG Won With Paid, Owned And Earned Media

spredfast_hollister_kpmg_benjerrys.jpg

The old adage, “you get what you pay for” may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media – TV, newspaper, print – is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

Smart marketers now focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate – thus driving more earned media and amplification for their brand.

Download this white paper now to see how Ben & Jerry’s, Hollister and KPMG made perfect use of Paid, Owned and Earned media.

RESEARCH: How Ben & Jerry’s, Hollister KPMG Won With Paid, Owned And Earned Media