He Buys a Lot of Ads, and He’s Frustrated With Digital

Marc S. Pritchard, chief brand officer for Procter & Gamble, is leading demands for more data on where ads appear and how views are measured….

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He Buys a Lot of Ads, and He’s Frustrated With Digital

Six Ways to Improve Your Millennial Marketing


According to the Pew Research Center, Millennials are the nation’s largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn’t settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention.

If you’re a business that wants to attract millennials, but haven’t figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y.

Know what you’re after. If you’re confused about your business goals, your customers are just as confused. The millennial generation wants to associate with brands that are just as confident and deep-rooted in its values as they are. Developing an understanding of your industry and knowing what your product can do for the millennial consumer is half the battle.

Market where the millennials are. Generation Y are consistently connected. If a portion of your marketing dollars aren’t invested in a responsive website and mobile ads, your chances of reaching your target audience are minimal. Responsive websites make sure your web page displays optimally on all platforms, ensuring they’re always user-friendly.

Speak their language. During the 50′s and 60′s, marketers spoke to the consumer’s desire to go against authorities – the need to “stick it to the man.” Today’s millennials aren’t so much about resisting authority, but instead solving the problems the authority presents. Pay attention to the causes your audience cares about, but be careful about getting too political or too opinionated. You want to entice your audience with ways that they can help, not scare them away by presenting harsh criticisms or challenging positions.

Create a friendship. Millennials don’t want to be treated like a consumer; they want to be addressed as an equal. This generation of shoppers tend to be loyal to a product or service if they can adopt everything the brand represents. Create a relatable culture for your consumer and they will come.

Be transparent. Information is all too easy to access, making it vital for companies to be as open and honest as possible. If something goes awry (with the production of a product for example), you can bet it’s going to be covered on a number of media outlets that millennials pay close attention to. This generation may dislike what’s happened, but a brand that is real with their consumer is a brand that stands a better chance of keeping that individual as a customer.

Offer an experience. Millennials love being a part of something. Brands that create experiences for their audiences succeed with the millennial market. Look at Budweiser’s campaign to find the golden beer can. They’re playing on the nostalgia of Willy Wonka and the Chocolate Factory (a movie nearly every millennial has seen) and the advent of winning a prize. Regardless, everyone’s a winner because they’re getting what they want (a case of beer) with the added bonus of possibly winning a prize.

This guest post was written by Chloe Rapp from [ 2 one 5 ] Creative, a Philadelphia web design and branding company.

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Six Ways to Improve Your Millennial Marketing

Recap: The Best of SXSW 2017


Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation, the event offered something for everyone.

Celebrating the convergence of the interactive, film, and music industries, SXSW happens yearly to help creative people achieve their goals. The event educates and inspires people on a variety of topics. If you couldn’t make it this year, but still want to know about the highlights, please read on.

Movies And TV Shows

Thousands visit SXSW for its incredible insight into what the film industry is concocting for the year to come. In the past, films such as Furious 7 and Trainwreck hit the screens in Austin before being screened in cinemas across the country. Because I can’t go through all the amazing films and TV shows from this years, here’s some of the top rated shows from the event:

  • The Disaster Artist: James Franco’s performance in The Disaster Artist has received incredible reviews since its debut at SXSW. The film is based on a non-fictional book, The Room. Despite the skepticism of many, it has now been considered a very early contender for the Oscars of this year.
  • Song To Song: Song To Song stars Michael Fassbender, Natalie Portman, and Ryan Gosling, and is a beautiful, musically-themed puzzle set in Austin, something that surely made the audience feel very much part of the film.
  • Dear White People: Dear White People felt like it resonated with this year’s audience because of all the cultural and political changes the world faced in 2016. This Netflix series is a must-see, as it shows Ivy League University students faced with social and political injustice, activism, and cultural bias.

Film Keynote Speakers

SXSW wasn’t just about the films themselves. Film keynote speakers took to the stage, highlighting some of the most important questions the film industry is facing today. Some of the most prominent ones included:

  • Jill Soloway
  • Lee Daniels
  • Gareth Edwards


Music also made a serious boom this year, with performances of all genres from a huge variety of artists from across the country. Some of the most-talked-about artists from SXSW 2017 include:

  • Alex Napping: Alex Napping stole the stage on the first day, gently rocking the audience at SXSW. The New York-based band spoke to its audience with deeply personal and slightly groovy music that told a true story with a beat. They shared some of their material from their upcoming album, Mise En Place.
  • Forth Wanderers: Forth Wanderers are really the ones to watch out for this year. This 5-man band, led by 20-year old Ava Trilling, played some of the most memorable songs at the event.
  • Jay Som: Jay Som’s Melina Duterte took over the stage despite her small stature. Her unmistakable presence was one of the best acts at SXSW. The band combined incredible musical talent, with a great sense of humor, and the perfect amount of humble pie.

Music Keynote Speakers

Film wasn’t the only industry to bring in the experts. SXSW had some amazing music figures take the stage, not to play their music, but to share their views and personal experiences. One keynote speaker that stood out from the crowd was Neil Rodgers, who spoke about discovery and how he and others can, and did, make it happen.


Aside from film and music, SXSW welcomed a number of talks, panels, and workshops to the event, all of which shared their views and proven methods for success in a variety of industries. Some of these included, but were not limited to:

  • Brands and marketing
  • Design
  • Development and code
  • Government and politics
  • The tech industry
  • The workplace
  • Influencers
  • Social impact

SXSW 2017 was a perfect opportunity for marketers, musicians, filmmakers, and all types of industry professionals to come and learn from the best. Here’s a few of the better sessions I attended:

  • 15,000-Year-Old Marketing Strategy: Why It Works- The session explored the notion of storytelling and how compelling narrative encourages brand loyalty.
  • 100 Million People You Don’t Know, But Should- The discussion aimed to open marketers’ eyes to get them out of their bubble to further understand and sell to the more general population of America.
  • A/B Testing Secrets Revealed: Uber, Etsy & Intuit- The panel was about how A/B testing can unlock information needed to enhance conversions, engagement, and user retention.
  • Artificial Intelligence & Bots: Strategy and Execution- With bots now taking over the marketing world, it seemed appropriate to mention this 3-hour interactive workshop. This workshop covered everything from the latest AI technology to how to design and deploy a chatbot. There was a great talk by Rob Harles, Managing Director of Accenture Digital about bots with examples in travel and customer service. (Disclosure my wife works for Accenture.)

Julia Ioffe And Rabbi Mordechai Lightstone

Although SXSW maintained its focus on tech and innovation, a new topic seemed to dissipate throughout the event: how some tech has not made the world a better place. This was especially apparent as Julia Ioffe and Rabbi Mordechai Lightstone honestly discussed the rise of antisemitism online.

But, it wasn’t just these two who felt people should be aware of how tech can be used in a negative way. Other panels and talks included:

  • Kesha with a panel on reclaiming the internet
  • Yasmin Green with the rise of fake news
  • Kate Crawford with a panel called “Dark Days: AI and the Rise of Fascism”

With the above in mind, it is worth noting that one of the most prominent and original launches at SXSW this year was an Anti-Defamation League Command Center for fighting cyber-hate.


As with every SXSW event, the music and film industries came in strong, launching a variety of amazing movies, TV shows, and albums that everyone will be waiting for with anticipation in 2017.

But, this year took a different twist to other ones’, with more being openly discussed on the negative impact of technology and the internet, as well as its advantages. With this unexpected twist, I’m really looking forward to what 2018 has in store and whether or not the audience from 2017 will take into account some of these new views and insights.

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Recap: The Best of SXSW 2017

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick


Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all things when it comes to content marketing.

Last year, the keynote was delivered by John Cleese which, as you can imagine, was awesome! How do you top John Cleese? It’s not easy but the folks behind CMW have done it. This year the keynote speaker will be Mark Hammil. Yes, that Mark Hammil!

If that’s not enough, Cheap Trick, yes, Cheap Trick will give a concert the evening of the conference’s first day.

So yea, awesome, right? But just like I witnessed last year, this year will also include some amazing speakers who are well versed in the area of content such as Ann Handley, Mitch Joel, Jay Baer, Rand Fiskin, Krintina Halvorson, Scott Stratten, Tim Ash, Susan Borst, Gina Dietrich, Rebecca Lieb, Brian Massey, Lee Odden and so many more.

In all, the conference will have more than 150 sessions presented by the best speakers covering strategy, integration, measurement, and more content marketing ideas you can use as you leave behind the old ways of online advertising and adopt the new.

And while, in full disclosure, I’m writing this in exchange for a press pass to the event, I can personally guarantee you will love it! (Oh God, I sound like George Zimmer from Men’s Warehouse!)

To find out more info and to register, go here.

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Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick