The Definition of Advertising
May 8, 2008
It is hard to find a satisfactory definition of advertising. A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.
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The Definition of Advertising
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