Stories of Google attempting to steal away big spending clients from advertising agencies have circulated the web for years. It’s no secret that Google is willing to pull out all the stops to try and get a company to deal directly with them. Now, it seems that Google is trying to make peace with ad agencies–or at least bribe them with free stuff.
The most visible part of the new Google strategy is an event called Campus@, which started up in the spring. So far the Campus@ team, which has a core of six employees, has held six events, including one for Leo Burnett, which is part of the Publicis Groupe.
“We essentially take Google — our people, our products, our food, our tchotchkes — roll into the lobbies and give people the chance to interact with Google,” Ms. Clift said. The events are “a fantastic way to ingratiate ourselves,” she said.
Some agencies are eating this stuff up, while others remain cautious. If it were me, I’d be checking the free Google lava lamps for microphones and spy cameras! 
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Google Sucking-up to Ad Agencies
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