Over at BusinessWeek, I was asked to share my thoughts on the initial launch of Google Chrome. I try to debunk any talk that Google Chrome is an attempt to replace your operating system and also tackle whether Google can steal market share from Internet Explorer or Firefox.
Here’s an extract:
It should come as little surprise that Google is entering the Web browser market. The search heavyweight already has a substantial stake in our online activities. Search, check! E-mail, check! Office documents, check! The list of Web applications offered by Google is both long and varied. With its goal of providing all of our online needs, it makes perfect sense that Google would step up and provide a Web browser built to accommodate its applications. With Chrome, Google is betting that more of us will move more of our computing from desktops to online, relying on the vast data centers known as “the cloud.” But can Google’s Web browser singlehandedly entice us to dump a favorite Web browser and our computer’s operating system?
You can read the entire article at BusinessWeek. While you’re there, be sure to read the comments. It appears that Google’s fanboys are becoming just as blinkered as Apple’s. I’m a big fan of Google’s services, but it appears my attempt to look at Chrome with a balanced view ruffled a few feathers. (Who me, ruffle feathers?)
Read the rest here:
Will Google Chrome Replace Your Browser, or Even Your OS?
Tags: advice, browser, google, google-chrome, internet, internet-marketing, legal, marketing, marketing-pilgrim, microsoft, or-even-your-os, pilgrim-news, reputation, research, video, yahoo
