With hundreds of television channels, thousands of magazines and millions of internet sites, channel proliferation has definitely changed the way advertisements are presented. With the endless amount of “opt-out” options available to viewers, including, DVRs, commercial-free satellite radio, national “do not call” lists, web firewalls and blockers, etc., getting your advertisements viewed has become a bigger challenge than ever before. Newspapers however remain an “opt in” medium, a place where consumers actively seek out advertisements rather than avoid them.
The rest is here:
Newspapers - The Premier “Opt-in” Advertising
Tags: ads-by-google, advertising, america, banner-stands, business, business-owners, changed-the-way, christmas, financial, ideas, making-the-best, management, newspapers, opt-in, phone, premier, promotional, service, style