Effective Exhibiting – “As Seen on TV” Product Demonstrations
July 15, 2009
For years now we’ve all seen the late night infomericals hawking everything from Ginsu knives to the George Foreman Grilling Machines. Amazingly, though we know we’re being sold to, we almost unwillingly watch with fascination when a new product is introduced. What is it about this form of marketing that allows it to be so successful that the number of products offered surpasses the multitude of TV channels they can be found on? It’s simple, it works.
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Effective Exhibiting – “As Seen on TV” Product Demonstrations
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