Newspaper Advertising – Thriving Or Just Surviving?
December 15, 2009
Community newspapers have not felt the impact of the recession as much as their larger counterparts. In August, The National Newspaper Association (NNA) reported the 2008 fourth-quarter newspaper advertising revenue of community papers at $428.7 million, only a 6.6 percent decline from the same quarter in 2007. For the overall newspaper industry, this study showed a decline in fourth-quarter advertising expenditures of over 20 percent.
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Newspaper Advertising – Thriving Or Just Surviving?
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