Digital Signage – Decline in Ad Spending Signals Rethinking of Media Options
January 19, 2010
Digital signage offers advertisers and marketers the chance to reach consumers at the point of purchase via a medium that’s powerful and appealing. The latest figures from The Nielsen Company, the outfit that’s best known for tracking TV watching and compiling viewership statistics known as ratings, reveal the number of dollars spent on advertising in the United States during the first nine months of 2009 declined 11.5 percent, a drop of $10.9 billion to $83.4 billion, compared to the same period the previous year.
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Digital Signage – Decline in Ad Spending Signals Rethinking of Media Options
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