iPad 4? Didn’t See That One Coming

Today Apple announced several new products including the iPad mini, a new iMac and a new 13-inch Macbook Pro.

Those were all pretty much expected (at least from what I could gather). The surprise which may actually irritate some recent Apple customers is the rollout of the iPad 4.

Yup, that’s right. An iPad 4 following the iPad 3 introduction from just March of this year was a bit of a surprise. Was it for you?

TNW reports

Apple today announced an updated version of its iPad to include its Lighting connector and an A6X chip. It features 10 hours of battery life and an HD version of its front facing camera. It also includes LTE connectivity and improved WiFi performance (up to 2x as fast).

The new silicon will push the new, 4th generation iPad ahead of its previous version by a substantial margin, what the company claims is a fully doubling of CPU performance. Apple stressed that the price of the device is not changing, that it will remain $499 in its 16 gigabyte configuration, despite being far more capable than the previous model. The base model with cellular capabilities will start at $629.

OK. I get innovation. I get moving forward. I get being ahead of the curve. Isn’t this just getting a little ridiculous though?

Gotta wonder if this new look, post-Jobs era Apple is even going to be recognizable in how it works in the very near future.

Not that there is anything wrong with it but are they trying to win new converts on the hardware side or are they simply trying to bleed Apple fan bois dry with more rapid fire updates?

Heck the hype is so crazy Amazon has ads out for the iPad 5!

Your thoughts?

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