While content marketing may be the buzzword dujour, there’s some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.
In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the whitepaper, you will learn:
- How to use content to spark an ongoing conversation with prospective buyers
- How to determine what kinds of content best meet the needs of your prospective buyers
- The importance of buyer personas and communication channel preferences
- What pitfalls to avoid as you create content for your own content marketing efforts
Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.