Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.
Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new “Live for Now” commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce’s various creative endeavors.
Of the deal and it’s aim to more closely partner musical artists, Beyonce said, “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Over the past ten years, Beyonce has appeared in Pepsi ads with PINK, Britney Spears, Jennifer Lopez and David Beckham.
Separately, Beyonce will perform during the 2013 Super Bowl halftime show which is sponsored by Pepsi.
Pepsi “Crazy in Love” 2003
Beyonce’s likeness on Pepsi cans