Not quite Elf Yourself, not quite Doritos Crash the Super Bowl and not quite crowdsourcing, Skittles, with help from BBDO Toronto, has placed its 2012 Holiday commercial in the hands of consumers.
Using a simplified, pick-your-own-character-and-scenario, people can selected prewritten copy and cobble together their creation.
Given that much of the Create the Rainbow work to date from the brand has been quite amazing, we’re not holding out hope any of this consumer-created nonsense will come close to displacing the brands current stable of sork.
See the rest here:
Skittles Let’s You ‘Create the Rainbow’ Yourself