Working with We Are Social, UK-based Hunter Boots has created a Facebook app, Together Through Any Weather, that asks people to post weather pictures. Each day, the brand will choose its favorite picture and award that person its prize of the day; various clothing items and footwear.
The app gives fans the chance to win a prize each weekday through January 31, 2013 based on the London forecast for that day, which will be shown on the brand’s Facebook cover photo. Fans are asked to create and capture their own photo based on the daily weather theme and upload it to the app. Each day, Hunter Boots will select its favourite image, with the creator of that photo awarded the featured prize.
Although weather featured in the app is based on the London forecast, fans globally can enter the competition and create a potentially winning image, regardless of their local weather conditions.