With a tagline like “Born Mobile,” I was expecting Qualcomm to use Bruce Springsteen as part of their CES 2013 keynote address, alas they went with Maroon Five, Guillermo del Toro, and Big Bird. Surely, an unprecedented mix.
The real star of the show was crazy Steve Ballmer, the CEO of Microsoft. Once he hit the stage, it turned into a late-night infomercial for the new Windows RT tablets. Those are the ones where the tablet snaps into the keyboard giving you the best of both worlds. They are nifty little machines, almost cool enough to worry my iPad.
The keynote host was Paul Jacobs of Qualcomm. His overreaching point was that mobile is now ingrained in our lives and it’s only going to expand from here. Already, 84% of people worldwide say that can’t go a day without mobile. He also noted that most people look at their mobile phone 150 times a day. Yowza.
Even though mobile is making it possible to monitor a person’s health in real time, keep our homes and persons secure and conduct international business with a single touch, the keynote relied heavily on the entertainment features.
Filmmaker Guillermo del Toro demonstrated the clarity and power of the Snapdragon 800 processor by showing a clip from his film Pacific Rim. Mashable called it, “one of the most disturbing movie clips I’ve ever seen at a public event.” At least it was memorable.
The geekiest, coolest news came from Paramount. They’re releasing a app to go along with the new film Star Trek: Into Darkness. Sign up here to download the app.
The first content will appear during the second quarter of the Super Bowl on February 3. From there it gets really wild. The app will use a combination of scanning, geo-location and audio recognition to reward users for completing tasks. It truly is like something out of Star Trek, and if it works the way they claim, it will be one of the most immersive game apps / marketing apps ever invented.
CES is all about the future of technology. In the past, it was all about the hardware, TV, GPS, DVD player, smart coffee maker. Now, the show is moving into a world of apps, operating systems and powerful tools that fit in the palm of your hand. I’m excited to see what’s on the horizon especially in terms of mobile. We’ve come a long way in a few, short years, but there’s still so many places we can go.
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