With no printing and posting costs involved, interactive e-brochures have leveled the playing field between the bigger players and smaller organizations that are operating on more stringent budgets. An interactive brochure is the digital equivalent of a regular traditional brochure. It is created using a page-turning technology that allows readers to read your publication in the same way that they would read one that was conventionally published. It gives readers an experience that is quite different from simply clicking on the ‘next’ button to read the different pages on your website. With an interactive PDF, they get to ‘turn the pages’, an exciting new way of experiencing the familiar thrill of discovering what lies between those folds.