OK, this is cool and all. Who wouldn’t want to race around a warehouse in an Audi with a giant paint ball gun attached to the hood of the car so you could shoot at another Audi with a giant paint ball gun attached to its hood? But seriously? Really? How much did this folly cost Audi? Is this really going to sell any cars? Yea. Suburban dads everywhere are going to run out and buy an Audi so they can drive around their neighborhoods acting like a bunch of teenage idiots while their wives tsk tsk them for their stupidity.
This is supposed to be about selling cars, right? Getting people interested enough so that they check out the vehicle online or at a dealer, right? Maybe that will work. But at what cost? Did you know that if a brand drinks the inbound marketing Kool-Aid, it will experience a 61 percent lower cost per lead?
Yes, I write for HubSpot now. Yes, i’ve consumed the Kool-Aid. But look into it yourself. You will be amazed at the power of inbound marketing. But don’t worry. We’ll still be here to trash (and praise) all forms of outbound marketing until it is slowly laid to rest.
The rest is here:
How Much Money Did Audi Waste on This Paintball Duel?