Describing its new work for UK mobile network Three, Wieden + Kennedy London said, “Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of ‘Everywhere’ by Fleetwood Mac.”
Which is all that really needs to be said about this new commercial that touts a “pony mixer” that lets people remix the pony to dance any way they choose. Except, of course, that it already has over 1.4 million YouTube views since being released February 28.