Today, Carl’s Jr. and Hardee’s have released their new ad, Mrs. Robinson. Created by 72andSunny and starring heidi Klum, the ad mirrors the seduction scene from the classic coming-of-age Dustin Hoffman movie, The Graduate.
The ad, which just doesn’t seem to capture the essence of the film with respectable homage or even humor, touts the brands’ Jim Beam Bourbon Burger.
The ad aims to “introduce the mature taste of bourbon to hungry guys.” But all we get from the ad, thanks to that crunchy sound effect, is that the burger is akin to biting into a box of toothpicks. Not very appetizing.