Seems Publicis Groupe has outdone itself in the holiday card department this year. Last year, the agency took over YouTube with a message from Maurice Levy. This year, they’re taking over YouTube again but this time they’ve incorporated the use of one’s webcam to deliver content based on the number of viewers.
The webcam detects how many people are watching the video and based on that the video’s content changes. What changes? More players are added base on the number of viewers. Depending upon how many viewers, you may just see Maurice sitting at a desk or you might see a full blown party complete with confetti, a Chinese dragon and cheerleaders. Levey, indeed, is becoming quite the YouTube sensation.
Here is the original:
Maurice Levy + Chinese Dragon + Cheerleaders = Awesome Holiday Card!