As Sunday approaches I sit here with mixed emotions about Super Bowl advertising. Should I care because it’s my job? Should I just enjoy the game like the rest of the world and boycott the lame ass idiocy that attempts to pass as advertising?
Read the original: Why I’m No Longer Excited About Super Bowl Advertising
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WTF? Please! Not another creative archive!
More here: Adrants Introduces the Adrants Creative Archive
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Catchy! What with the perfect storm of ad:tech and the election this week, place your bets on what will likely happen at either event. In keeping with possible future election irregularities, and because Adrants is equal opportunity like that, feel…
Originally posted here: Vote Early, Vote Often in the Adrants Last Annual Pre-Election Eve Poll
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Not that a few won’t end up atop Rock Bottom at the end of the night anyway but it’s nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech…
More here: Fulton’s and Rock Bottom Replaced by Enclave for Chicago ad:tech
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Although there were no silver bullets handed out, the session “Hispanic Audience Segmentation: The Complexities of Acculturation”, moderated by Pamela Marsh, Ph.D., Group Director, Primary Research and Insights for OMD, provided some great insights on the complex nature of acculturation….
Here is the original post: Hispanic Acculturation an Important Element in Marketing Toolbox
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