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	<title>Advertising &#38; Marketing News &#187; adrants</title>
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	<link>http://www.frenzyad.com</link>
	<description>Information &#38; news on advertising and marketing online</description>
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		<title>Why I&#8217;m No Longer Excited About Super Bowl Advertising</title>
		<link>http://www.frenzyad.com/2010/02/02/why-im-no-longer-excited-about-super-bowl-advertising/</link>
		<comments>http://www.frenzyad.com/2010/02/02/why-im-no-longer-excited-about-super-bowl-advertising/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 13:16:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[adrants]]></category>
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		<guid isPermaLink="false">http://www.frenzyad.com/2010/02/02/why-im-no-longer-excited-about-super-bowl-advertising/</guid>
		<description><![CDATA[
As Sunday approaches I sit here with mixed emotions about Super Bowl advertising. Should I care because it&#8217;s my job? Should I just enjoy the game like the rest of the world and boycott the lame ass idiocy that attempts to pass as advertising?


Read the original: Why I&#8217;m No Longer Excited About Super Bowl Advertising

 [...]]]></description>
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		<item>
		<title>Adrants Introduces the Adrants Creative Archive</title>
		<link>http://www.frenzyad.com/2009/02/23/adrants-introduces-the-adrants-creative-archive/</link>
		<comments>http://www.frenzyad.com/2009/02/23/adrants-introduces-the-adrants-creative-archive/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 14:52:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[about]]></category>
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		<guid isPermaLink="false">http://www.frenzyad.com/2009/02/23/adrants-introduces-the-adrants-creative-archive/</guid>
		<description><![CDATA[
WTF? Please! Not another creative archive!
More here: Adrants Introduces the Adrants Creative Archive

    
    a2a_linkname="Adrants Introduces the Adrants Creative Archive";a2a_linkurl="http://www.frenzyad.com/2009/02/23/adrants-introduces-the-adrants-creative-archive/";
    

	]]></description>
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		</item>
		<item>
		<title>Vote Early, Vote Often in the Adrants Last Annual Pre-Election Eve Poll</title>
		<link>http://www.frenzyad.com/2008/11/03/vote-early-vote-often-in-the-adrants-last-annual-pre-election-eve-poll-2/</link>
		<comments>http://www.frenzyad.com/2008/11/03/vote-early-vote-often-in-the-adrants-last-annual-pre-election-eve-poll-2/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 04:48:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[about]]></category>
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		<category><![CDATA[vote-early]]></category>

		<guid isPermaLink="false">http://www.frenzyad.com/2008/11/03/vote-early-vote-often-in-the-adrants-last-annual-pre-election-eve-poll-2/</guid>
		<description><![CDATA[Catchy! What with the perfect storm of ad:tech and the election this week, place your bets on what will likely happen at either event. In keeping with possible future election irregularities, and because Adrants is equal opportunity like that, feel&#8230;
Originally posted here: Vote Early, Vote Often in the Adrants Last Annual Pre-Election Eve Poll

  [...]]]></description>
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		<title>Fulton&#8217;s and Rock Bottom Replaced by Enclave for Chicago ad:tech</title>
		<link>http://www.frenzyad.com/2008/06/25/fultons-and-rock-bottom-replaced-by-enclave-for-chicago-adtech/</link>
		<comments>http://www.frenzyad.com/2008/06/25/fultons-and-rock-bottom-replaced-by-enclave-for-chicago-adtech/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 22:39:53 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/25/fultons-and-rock-bottom-replaced-by-enclave-for-chicago-adtech/</guid>
		<description><![CDATA[ Not that a few won&#8217;t end up atop Rock Bottom at the end of the night anyway but it&#8217;s nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech&#8230;
More here: Fulton&#8217;s and Rock Bottom Replaced by Enclave for Chicago ad:tech

    
 [...]]]></description>
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		<title>Hispanic Acculturation an Important Element in Marketing Toolbox</title>
		<link>http://www.frenzyad.com/2008/06/06/hispanic-acculturation-an-important-element-in-marketing-toolbox/</link>
		<comments>http://www.frenzyad.com/2008/06/06/hispanic-acculturation-an-important-element-in-marketing-toolbox/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 10:50:42 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/06/hispanic-acculturation-an-important-element-in-marketing-toolbox/</guid>
		<description><![CDATA[Although there were no silver bullets handed out, the session &#8220;Hispanic Audience Segmentation: The Complexities of Acculturation&#8221;, moderated by Pamela Marsh, Ph.D., Group Director, Primary Research and Insights for OMD, provided some great insights on the complex nature of acculturation&#8230;.
Here is the original post: Hispanic Acculturation an Important Element in Marketing Toolbox

    [...]]]></description>
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		<title>In a Multiplatform World, Brands Must Be Present, Relevant</title>
		<link>http://www.frenzyad.com/2008/06/06/in-a-multiplatform-world-brands-must-be-present-relevant/</link>
		<comments>http://www.frenzyad.com/2008/06/06/in-a-multiplatform-world-brands-must-be-present-relevant/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 01:40:24 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/06/in-a-multiplatform-world-brands-must-be-present-relevant/</guid>
		<description><![CDATA[ Multiplatform marketing is about saturating the consumer&#8217;s world with the brand&#8217;s message. As noted by GM&#8217;s Jaime de Valle, the old advertising adage &#8220;Fish where the fish are&#8221; has been flipped 180 degrees. Consumers are now the fishers, casting&#8230;
Read more: In a Multiplatform World, Brands Must Be Present, Relevant

    
  [...]]]></description>
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		<title>Hispanic Mobile Marketing Filled With Txting and Testing</title>
		<link>http://www.frenzyad.com/2008/06/06/hispanic-mobile-marketing-filled-with-txting-and-testing/</link>
		<comments>http://www.frenzyad.com/2008/06/06/hispanic-mobile-marketing-filled-with-txting-and-testing/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 23:54:20 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/06/hispanic-mobile-marketing-filled-with-txting-and-testing/</guid>
		<description><![CDATA[The ad:tech Miami panel on mobile marketing for Hispanic cultures in North America kicked off with a tasty amuse bouche of Universal Truths About Mobile, courtesy Jose Villa, CEO of digital ad shop Sensis: 1. Mobile and SMS texting are&#8230;
Original post: Hispanic Mobile Marketing Filled With Txting and Testing

    
   [...]]]></description>
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		<title>Digital Marketing Strategy&#8211;are you a modern agency?</title>
		<link>http://www.frenzyad.com/2008/06/04/digital-marketing-strategy-are-you-a-modern-agency/</link>
		<comments>http://www.frenzyad.com/2008/06/04/digital-marketing-strategy-are-you-a-modern-agency/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 20:12:44 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/04/digital-marketing-strategy-are-you-a-modern-agency/</guid>
		<description><![CDATA[In every panel, there always seems to be one person who dominates the conversation, mentioning great ideas that the rest expand on. At &#8220;The Modern Agency&#8221; seminar, that person was John Santiago, Co-Founder and Co-CEO, Media 8 Digital Marketing. The&#8230;
Go here to read the rest: Digital Marketing Strategy&#8211;are you a modern agency?

    [...]]]></description>
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		<title>Agencies take note: Hispanic Cutting Edge Creative</title>
		<link>http://www.frenzyad.com/2008/06/04/agencies-take-note-hispanic-cutting-edge-creative/</link>
		<comments>http://www.frenzyad.com/2008/06/04/agencies-take-note-hispanic-cutting-edge-creative/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 19:23:14 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/04/agencies-take-note-hispanic-cutting-edge-creative/</guid>
		<description><![CDATA[Best way to kick off a discussion about cutting edge creative? Play YouTube&#8217;s &#8220;dramatic chipmunk&#8221; clip&#8211;which is exactly what Luis Miguel Messianu, Chief Creative Officer with Alma DDB did to prove his point that content is everything and the modern&#8230;
Originally posted here: Agencies take note: Hispanic Cutting Edge Creative

    
   [...]]]></description>
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		<title>Brands Discuss Representation in a Digital World</title>
		<link>http://www.frenzyad.com/2008/06/04/brands-discuss-representation-in-a-digital-world/</link>
		<comments>http://www.frenzyad.com/2008/06/04/brands-discuss-representation-in-a-digital-world/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 19:00:38 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.frenzyad.com/2008/06/04/brands-discuss-representation-in-a-digital-world/</guid>
		<description><![CDATA[ In the session entitled Brand Nation: Leading US Marketers Discuss Best Practices moderated by Real Branding Senior VP Susan MacDermid with panelists P&#38;G Director of Interactive Innovations Ted McConnell, ESPNdeportes senior Director Carlos Caban and Coke Media and Interactive&#8230;
View post:Brands Discuss Representation in a Digital World

    
    a2a_linkname="Brands [...]]]></description>
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