Advertising & Marketing News

I feel that I would not be going too far out on a limb by saying that we have all had to make some sacrifices during this period of economic volatility. Maybe you stopped short of purchasing the airline tickets for your much-deserved vacation of a lifetime. And to think that a little over a [...]

If you buy Radically Transparent–or download chapter 1 for free–you’ll learn how JetBlue’s reputation was severely damaged when it stranded passengers for hours in February 2007. The company had to do a lot of apologizing and reputation repair–including the creation of a YouTube video and a passenger bill of rights.

The crap just hit the jet [...]