Costliest Copywriting Mistake #2 – Assuming Your Prospect Has Prior Knowledge
December 15, 2009
This second article in a series discusses what has become an epidemic: ads and websites that simply don’t communicate because they assume the reader knows as much about their business as they do. Result: ad dollars down the drain.
See original here: Costliest Copywriting Mistake #2 – Assuming Your Prospect Has Prior Knowledge
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