Bluetooth marketing is the advertising of a product or service through a wireless medium that targets the audience through the mobile phone network. Text messaging, video clips or images are used to display advertisements that are then viewed by the mobile phone user. All Bluetooth enabled mobile phones within an accessible area are the recipients [...]
Having started as a small group effort by well-known telecom brands, Bluetooth marketing today has become a combined venture of over 4,000 companies that have got together to create a revolution in wireless Bluetooth advertising. As demands grow by the day, so does technology get more and more advanced. Who would have ever thought of [...]
Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing. However beaming adverts to prospective customers is only one use for these boxes.
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The impact of digital culture on out of home advertising. Traditional advertising means, such as billboards and bench signs, are being ushered into the digital age as part of a total, guerrilla marketing effort. These more familiar types of out of home advertising are being combined with newer, alternative advertising techniques to take advantage of [...]
Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all [...]
