Just Browsing? Google, Microsoft and the EU

February 27, 2009

In a story that seems to have flown under the radar during this busy week, Google has applied to be a third party as the EU looks into Microsoft’s apparent stranglehold on the browser market. I am not a lawyer so this whole third party idea was new to me. Whatever it is though the [...]

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How to Create Effective Ads – Giving Enough Information Without Overdoing It

February 2, 2009

When creating ads, the worst thing you can do is overdo it. When you overdo an ad, an individual has a hard time looking at it. It is just too busy to spend too much time on. Furthermore, they simply get a headache. If you want to know how to create effective ads, here are [...]

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Why I’m LMAO at Microsoft’s SearchPerks Incentive Scheme

October 1, 2008

When Microsoft has a search related announcement to make, I typically hear from someone on the PR team. However, with the launch of Microsoft’s SearchPerks–which gives people points for using the search engine that can later be redeemed for prizes–I didn’t hear from anyone. And I think I know why.
I would have laughed out loud.
Listen, [...]

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Will Google Chrome Replace Your Browser, or Even Your OS?

September 4, 2008

Over at BusinessWeek, I was asked to share my thoughts on the initial launch of Google Chrome. I try to debunk any talk that Google Chrome is an attempt to replace your operating system and also tackle whether Google can steal market share from Internet Explorer or Firefox.
Here’s an extract:

It should come as little surprise [...]

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Recycling Google Chrome News

September 3, 2008

If you’ve tried–and hated–Google Chrome, you’d better disconnect from the internet-tubes for the next day or two–the news is just buzzing with Google’s entry into the browser space.
For those of you who with a rebel yell for “more, more, more,” I’m happy to oblige.
First, in case you weren’t invited to the exclusive Google Chrome launch [...]

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