The Saga of the Automobile and Burma-Shave

April 8, 2009

Prior to 1925, the Burma-Vita Company, owned by Clinton Odell, was marketing a liniment concocted from ingredients imported from the Malay Peninsula and Burma. However, sales were few and the company decided to switch to a product with more demand. The result was Burma Shave, a brushless shaving cream.
Read the rest here: The Saga of [...]

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Keep Your Eye on the Yahoo, WPP Ad Partnership; Ignore Carl Icahn

May 16, 2008

Do you know how illusionists make that cute bunny disappear? They distract your eyes with something else, so you don’t notice what’s going on.
Cue Yahoo “Copperfield” with its attempt to make Carl Icahn disappear by distracting you with the good news about a partnership it just formed with mega-ad agency WPP.

In a statement, the companies [...]

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JetBlue Sued for $2 Million; Flushing Reputation Down the Toilet, Again!

May 14, 2008

If you buy Radically Transparent–or download chapter 1 for free–you’ll learn how JetBlue’s reputation was severely damaged when it stranded passengers for hours in February 2007. The company had to do a lot of apologizing and reputation repair–including the creation of a YouTube video and a passenger bill of rights.
The crap just hit the jet [...]

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Microsoft’s Yahoo Rebound; Now Looking to Marry Facebook?

May 8, 2008

According to sources close to the company, for example, Microsoft’s bankers had been putting out subtle signals to Facebook to see if it would be open to a full buyout.

Wow! What do you say about a rumor of that magnitude?
“On the rebound” comes to mind.
Remember when you were 13 years old–some of us need to [...]

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