Not that a few won’t end up atop Rock Bottom at the end of the night anyway but it’s nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech…
More here: Fulton’s and Rock Bottom Replaced by Enclave for Chicago ad:tech
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Although there were no silver bullets handed out, the session “Hispanic Audience Segmentation: The Complexities of Acculturation”, moderated by Pamela Marsh, Ph.D., Group Director, Primary Research and Insights for OMD, provided some great insights on the complex nature of acculturation….
Here is the original post: Hispanic Acculturation an Important Element in Marketing Toolbox
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Multiplatform marketing is about saturating the consumer’s world with the brand’s message. As noted by GM’s Jaime de Valle, the old advertising adage “Fish where the fish are” has been flipped 180 degrees. Consumers are now the fishers, casting…
Read more: In a Multiplatform World, Brands Must Be Present, Relevant
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The ad:tech Miami panel on mobile marketing for Hispanic cultures in North America kicked off with a tasty amuse bouche of Universal Truths About Mobile, courtesy Jose Villa, CEO of digital ad shop Sensis: 1. Mobile and SMS texting are…
Original post: Hispanic Mobile Marketing Filled With Txting and Testing
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In every panel, there always seems to be one person who dominates the conversation, mentioning great ideas that the rest expand on. At “The Modern Agency” seminar, that person was John Santiago, Co-Founder and Co-CEO, Media 8 Digital Marketing. The…
Go here to read the rest: Digital Marketing Strategy–are you a modern agency?
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