January 27, 2010
The value of social media to business and Internet marketing is often hard to determine. But Facebook would like to help. Yesterday at OMMA Social, Facebook’s direct response solutions manager Brian Boland announced a conversion tracker tool from the most popular social network. Designed to complement Facebook Connect, the tool is already in testing.
The conversion [...]
April 9, 2009
Client and agency must be willing to invest in value creation. When this occurs, the conversion of two intangibles – time and ideas – translates into a tangible and sustainable compensation model.
See original here: Ad Agency Compensation is All About Value Creation
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January 6, 2009
It is always important to advertise your business. That can be even more imporant when ecomonic circumstances are unfavorable. While it is important to cut costs when business slows you would do well not to cut your advertising budget. It is most important to advertise when times are difficult.
Read the original post: Your Business Needs [...]
January 6, 2009
Are you tired of creating ads that just seem to not work? If you are, there is a solution to this problem. You probably just need to step outside the box because it is that box that is keeping you tied down. You need to step outside of the box, as hard is it may [...]
January 6, 2009
When advertising is not going as it should, it is time to do some comparing between your business and your competitor. You have to find out what it is they are doing that is giving them the sales that they have. You have to figure out why it is you are suffering. You can then [...]