Tag Archives: daily

Trade Show Best Practices – 5 Tips for Success

Get 5 trade show best practices to help you succeed at your next show. Helpful tips on choosing the right show, managing lead follow up, having the right display, and more.

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Trade Show Best Practices – 5 Tips for Success

Pinterest Gets Monitoring Tool, Sasquatch Discovers Coffee

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- Viral Heat has launched Pinterest Monitoring and Analytics, a suite of tools to, well, monitor a brand’s activity on Pinterest.

- Mullen pays tribute to Willy Wonka director Mel Stuart who recently passed away.

- Yet another wacky Snackin’ with Sasquatch Jack Links Beek Jerky commercial from Carmichael Lynch.

- Pizza Hut wants its customers to help them design the perfect pizza delivery vehicle.

- Ben & Jerry’s wants you to spoon.

Nutella wants to be part of Australian’s morning routine.


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Pinterest Gets Monitoring Tool, Sasquatch Discovers Coffee

Copywriter Quits Jobs, Teaches English to Haitians

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Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don’t need or want just to win a Lion can get disheartening after a while.

Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.

Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn’t enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.

At first she just volunteered for a few months and returned to work. But something inside of her nagged and beckoned. So recently she quit hear job at Y&R, returned to Haiti and is working with a school teaching English to Haitian children.

The school, English in Mind Institute, was funded by a British organization but that organization recently pulled out. So Stephanie has launched an IndieGoGo campaign to raise $10,000 for the school so it can stay open through the end of the 2013 school year.

While you may not want to quit your job and teach English to Haitians, you can certainly consider donating to this cause in lieu of yet another bottle of Rose in Cannes next year.


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Copywriter Quits Jobs, Teaches English to Haitians

Hoodie-Headed Usain Bolt Prowls London Streets For Gatorade

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TBWAChiatDay is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London’s dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn’t need to have a presence at the Olympics, intones, “We weren’t there on stadium billboards. We weren’t there on double decker buses. We weren’t on buttons, souvenirs or commemorative snowglobes. We weren’t there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth.”

In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean “I am the best, don’t mess with me” look which is all quickly followed by the Gatorade logo.


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Hoodie-Headed Usain Bolt Prowls London Streets For Gatorade

The Underbelly of Viral Seeding Revealed

Bob Garfield, writing in his MediaPost Garfield at Large column, recounts his experience attempting to determine whether “expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands.” User-generated videos did, in fact, perform best but that’s only a small piece of what Bob uncovered.

Working with a video-seeding consultant who, after a bidding process, selected Giant Media to seed 600,000 video views for Sovereign | Santander, Bob discovered some supposedly industry-standard practices he found a bit seedier than expected.

Granted, just about every segment of online marketing is rife with a certain percentage of less-than-altruistic business practices but when it is laid to bare like Bob has done here, it’s not so easy to turn a blind eye as we in this space often do.

Give his column a read. Is this just business as usual or are there nefarious practices that need to be brought to light and, ultimately, squashed?


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The Underbelly of Viral Seeding Revealed