New Research Suggests 76% of CMOs Should Be Fired
December 10, 2008
According to new research from the CMO Council a surprising 76% of senior marketers believe they are not realizing the full revenue potential of their current customers. In addition, only 46.5% say they have good insights into retention rates, customer profitability and lifetime value.
What does that tell me? That tells me that of the 650 [...]
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