Advertising & Marketing News

According to new research from the CMO Council a surprising 76% of senior marketers believe they are not realizing the full revenue potential of their current customers. In addition, only 46.5% say they have good insights into retention rates, customer profitability and lifetime value.
What does that tell me? That tells me that of the 650 [...]

Since the launch of Google’s SearchWiki there’s been much speculation about how this new feature would effect search engine optimization (SEO).

Well, the black hats are going to have a field day when they read what Marissa Mayer has in store for SearchWiki. From TechCrunch, with my emphasis added:

Mayer also talked about Google’s use of user [...]