Color LED signs grew from advancements in LED lighting and display technology, dating back as far as the late 1960s. Today, LED signs help establishments attract clientele and drive business to new levels of success.
More here: Color LED Signs and Lights – History and Development
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This Article continues a study of outdoor advertising by considering the role of billboards. Initially, it considers design characteristics including an example. It then considers the requirement of positioning in some detail. It views estimates of the number of billboards in the US and their projected rate of growth. It touches on street furniture which [...]
This Article concludes a study of the history of Advertising by considering the concepts of guerrilla marketing and product placement, otherwise known as embedded marketing, in respect of what they are and how they are used. It then moves on to outdoor advertising and considers billboard advertisements, what they are and how they are used. [...]
This Article continues the historical development of Advertising by considering the period from the 1960’s to the present day. It discusses the Volkswagen ad campaign in the 60’s which was a watershed era for creative advertising. The 1990’s saw the introduction of cable television and the birth of MTV, which created an advertising bonanza.
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MySpace is still huge despite not getting the degree of attention that other social media outlets get. According to Compete.com from January ’09 it slipped to second behind Facebook when ranked by number of monthly visits. Despite the huge numbers (810 million visits in Jan. ’09) there is little talk about the business applications beyond [...]
