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Emotional proof and testimonials (social proof) are more effective in persuading people to take action than the ‘hard’ proof of data, facts and figures. Use emotional proof first, then move to data.
See the original post: Using Emotional Proof

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Basically you get listed in the notebook for one dollar per letter. So let say you have a website called abc.com then for you to get listed in this book it will cost you $7. I have 100 pages in book, and once it gets full I will post/print the companies/words/website names on my car(s)(if [...]