Every couple of months, we can reliably count on a big brand to help us learn a lesson about online reputation management. Today, we give thanks to P&G for today’s lesson:
The conversation starts when your customers say so, not you!
As AdAge reports, P&G has launched what it considers to be the most significant improvement in [...]
“We’ve raised all this money. We’ve created this global brand…Now we have to go build the business that lives up to that valuation.”
Twitter COO, Dick Costolo, January 20, 2010
And that, my friend, is why we won’t see a Twitter IPO this year. That, and this really obscure New Yorker reference:
“My view of our financial future [...]
Digital signage offers advertisers and marketers the chance to reach consumers at the point of purchase via a medium that’s powerful and appealing. The latest figures from The Nielsen Company, the outfit that’s best known for tracking TV watching and compiling viewership statistics known as ratings, reveal the number of dollars spent on advertising in [...]
Never make the mistake of thinking that your target customer is ready and waiting to buy from you. This applies whether you are advertising on the internet, or doing other forms of marketing. Your target market can be in any one of six buyer readiness states.
See the original post: 2 Media Strategies For Running Successful [...]
Many online media sites have full motion graphics, flash presentations, and sponsorship brand ads. And these are paid for by the advertiser and that revenue stream keeps the online media making money. It’s all good right? Well, yes and no, as there are some issues brewing, as Internet surfers’ attention span grows shorter and shorter. [...]
