Google Getting Even More Personal–Starred Results

March 4, 2010

For once, an advance in Google personalized search I actually like. They’re adding the same stars we’re so used to in Google Reader and Gmail to personalized search results. The starred results let you mark favorite sites to show up at the top of future posts—and it doesn’t appear to affect the rankings of the [...]

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Google Spills its Secret Sauce (Well . . . Sorta)

March 4, 2010

So Google’s facing an inquiry from the European Commission after accusations of anti-trust. Naturally, Google’s not taking this lying down. On the European Public Policy blog, Matt Cutts responds to allegations of anti-competitive practices by sharing their secret sauce, PageRank. But are they transparent enough?
(Yeah, the link is just the original Stanford paper on Google [...]

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Take Heart! Google’s Own SEO Efforts Suck Just As Badly As Yours!

March 4, 2010

You’d think that with all the SEO conferences Google sponsors and speaks at, it would have at least some grasp of basic search engine optimization techniques, right?

Yeah….no.
According to a self-examination, Google is about as bad at SEO as any multi-billion company. In fact, you might argue that Google’s SEO efforts are worse than most. After [...]

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B2B Marketers: 490% Increase in Social Media Spend by 2014?

March 4, 2010

When we publish pretty charts and report on studies, I’m often asked: “What about the B2B guys?”
Hold on to your inventory, here they come!
Forrester is predicting a significant uptick in internet marketing by those in the B2B space. In fact, it’s predicting spend will almost double over the next five years–going from $2.3 billion in [...]

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Attention, Bloggers: We Have Arrived

March 3, 2010

Okay, it’s not the first time, but it does seem like a rather momentous one: bloggers are now being granted press passes from the City of New York. These passes allow qualified journalists to and even sometimes within police and fire lines (within reason, of course)—and everything from bloggers to other online-only content providers.
Although bloggers [...]

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