Have you heard of the Streisand effect?
Long story short, in 2003 Barbra Streisand sued a photographer for $50 million because he took photos of her home. She said the photographs invaded her privacy. Unfortunately for her, the rest of the world had no clue of the existence of these photographs until after she filed the [...]
It’s axiomatic that consumers are made aware of products through crowd-sourcing (girl friends), promotions, advertising, or simply walking the aisle. But what prompts consumers to seek expert opinion in making a purchase and why?
Excerpted from:When Do Consumers Seek Expert Opinions to Make a Purchase and Why?
a2a_linkname=”When Do [...]
Digital signage offers advertisers and marketers the chance to reach consumers at the point of purchase via a medium that’s powerful and appealing. The latest figures from The Nielsen Company, the outfit that’s best known for tracking TV watching and compiling viewership statistics known as ratings, reveal the number of dollars spent on advertising in [...]
Marketing is not only about one medium. There is the radio, the television and the printed media. One marketing strategy included in the printed media and a very effective in promoting your business is the poster.
Excerpted from:Conceptualizing Your Printed Campaign
a2a_linkname=”Conceptualizing Your Printed Campaign”;a2a_linkurl=”http://www.frenzyad.com/2009/11/25/conceptualizing-your-printed-campaign/”;
UK advertising has come along way and is growing at a feverish pace. Everyday a new advertising technique or a new advertising strategy is being developed by some one. New techniques like animation, graphic representation, interactive ads, etc are being developed and are being used to the best of the effect.
See the rest here: Advertising [...]
