Office Depot Joins Dips Toe in the Reputation Deadpool

July 15, 2008

UPDATE (July 15th): More than a week after my bad experience with Office Depot, there are signs that someone in the company understands the importance of transparent customer relations. I just received the following email, so it seems only fair that I share it, so you can see how it ended.
Here’s what’s right with the [...]

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Office Depot Joins the Reputation Deadpool

July 14, 2008

It is with a heavy heart that I bring news that Office Depot has entered the Reputation Deadpool.
How did it happen? Let’s do a Wayne’s World flashback shall we?
July 7th – The Deal
I saw that Office Depot was offering a Toshiba portable hard drive at a fantastic price. I normally order through Staples but decided [...]

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The Main Factor Necessary to Convert Visitors to Customers

May 2, 2008

InternetRetailer.com reports that the highest conversion rates among major online retailers during March were the following:
Office Depot – 20.9%
QVC – 19%
VistaPrint – 18.3%
Roamans – 18.1%
Lands’ End – 16.2%
eBay – 15.7%
1-800-Flowers.com – 15.5%
eBags.com – 15.3%
L.L. Bean – 14.6%
Pottery Barn Kids – 14.2%
These conversion rates are through the roof when compared with industry averages. In fact, [...]

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