Riffing on some vague notion that Australia isn’t sophisticated enough to conceive of “exotic” naturally-grown foods or handbags worth more than cars, the NRMA’s “Unworry” ad invites Aussies to “uncomplicate, unstress and” — naturally — “unworry.”
Go here to see the original:
‘Unworry’ Brings ‘Unclevers’ Out of the Woodwork
Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what it would look like.
Continued here:
Crush, Dentsu Canada ‘Visualize’ Lexus IS F
Since PC Magazine is for the tech crowd the announcement that the publication (can’t call it a magazine
anymore I guess) would cease printing a hard copy and be a strictly online operation isn’t a surprise. The New York Times covers this change in the flagship of Ziff Davis Publishing while the company reports that the magazine would be profitable in 2008 but it is forecast to lose money in 2009.
Magazines as a whole are facing increasing competition from their online foes which are eating into advertising revenue. Coupled with a general economic malaise that is getting a tighter grip on the world economy and the increase in the raw material costs to print a magazine it was a bit of a no-brainer to shut down the print version. Right now the online version of the magazine generates 70% of the revenue and 80% of the profit of PC Mag.
This is a natural progression as the online edition of the publication was the first stop for news anyway. It’s kind of hard to be on top of the breaking news in any industry when you only go to print once a month. That’s so 80’s!
The magazine’s circulation is ½ of what it was in the late 1990’s. The magazine industry as a whole is suffering a 17% decrease in ad pages for December of 2008 when compared to December of 2007 according to the Media Industry Newsletter. This is the latest magazine to say goodbye to its print edition and my suspicion is that many will follow suit in the very near future.
What are some titles that you think will be online only in the next year or so? Are there any magazines that you would rather have in a print edition v. an online one? What place will magazines play in the future of media and marketing? Looking forward to some Pilgrim input for this one.
PC Mag Goes All Online All the Time
If you took the time to nominate a company for the Open Web Awards, you might be interested to know that final voting is now open.
You have until Sunday, November 30th 11:59 pm PST to vote!
Read more from the original source:
Voting Open for the 2nd Open Web Awards
I am sure you have seen advertising fliers on your car, on your door and sometimes in your postal box. Have you ever wondered how they end up there? Well people just like you are paid to do this. These fliers are usually announcing a new business opening or coupons from an existing business. Business will pay for the leg work you have to do because they know this advertising gets results.
The rest is here:
Advertising is the Key to Fast Money