Key Message Blunders Part One – Presumptuous Use of “Your”
November 18, 2009
In promoting their company, many people like to present its products or services as already adopted by or already belonging to their market. This is how the presumptuous use of your often appears in slogans and mottoes. The basic problem with this is its confounding falsity. Better to articulate an authentic, basically relevant key message [...]
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