You will find that neon business signs tend to be inexpensive as compared to some of the other kinds of signs out there, not only that, you will also find that it tends to catch the eye more often than say a plain white billboard. You would find that if you put in the best [...]
Client and agency must be willing to invest in value creation. When this occurs, the conversion of two intangibles – time and ideas – translates into a tangible and sustainable compensation model.
See original here: Ad Agency Compensation is All About Value Creation
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Consider, please. As the person who is responsible for selling what your firm or company has to offer, you are probably uniquely unqualified to do that job. OK, I know you are probably upset with me. OK, I know you are thinking that you are good-very good-at what you do. OK, I know you can’t [...]
Life is full of problems both big and small. Many of these are just little inconveniences in life that people get used to. You just don’t really think about it anymore, and because of that, you can be given a pleasant surprise when you find a solution to it.
Go here to read the rest: Are [...]
Simplicity is the key to effective direct response radio advertising. Face it, when you are buying fifteen, thirty, even sixty seconds worth of radio advertising, you don’t have the time to create an audio brochure. Radio advertising is a powerful advertising medium, but can it work for you?
Originally posted here: Advertising on the Radio – [...]
