This second article in a series discusses what has become an epidemic: ads and websites that simply don’t communicate because they assume the reader knows as much about their business as they do. Result: ad dollars down the drain.
See original here: Costliest Copywriting Mistake #2 – Assuming Your Prospect Has Prior Knowledge
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I’m not going to beat around the bush… the secret to grabbing your prospects attention is the use of a headline. Most entrepreneurs, marketers, and advertisers miss this! They think their prospects are somehow going to gravitate toward their ad or marketing message by way of ‘the force’. Pfui. You must have a headline to [...]
Before you get too carried away with writing killer advertising think things through. There are a few important things that you must do to even have a clue about your strengths and weaknesses in the market.
Read more from the original source: Create Great Advertising Every Time – Here’s How
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Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.
Here is the original post: 10 Ways to Improve Your Print Ads
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