Tag Archives: radio

Who Will You Hook Up With at Cannes This Year?

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- Have some fun. Drop a name. You never know who you’ll hook up with (or wish you had) while at Cannes Lions.

- If you missed it, here’s the video of 13-year-old Nick LeGrande making the opening pitch at the Yankees Athletics game from 1,800 miles away courtesy of Google Fiber.

- Want to make a dolphin talk? Have at it with the Green Works Dolphin app. Hmm. Reminds us of SeaquestDSV.

- Today in pretentious car commercials, we have this Lexus IS ad entitled Crowd.

- Like things that jiggle. No, not those things, silly. Jell-O. Check out CP+B’s Jello Jiggle Vision.

- Here’s some student work that imagines what would have happened had Marc Ecko bought the recent for sale Air Force One plane.

- This is one very strange cement commercial. This guy needs some better relationship skills.

- Perhaps one of the best handlings of a PR crisis ever.

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Who Will You Hook Up With at Cannes This Year?

Visa Capitalizes on Social Media ADD With #goinsix

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Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer interaction with a brand online continues to decrease.

Building off the insight that, in today’s landscape of content surplus — coupled with serious attention deficit disorder — lightweight and digestible content appears to be the best way to reach consumers. Acknowledging this scenarios, Visa has launched a new campaign that signifies the company’s mission to be “social at the core.” It’s called #GoInSix.

Working with MRY Visa’s #GoInSix uses short-form content to motivate consumers to take action to go do the things they love — like dining, travel, shopping and entertainment — and is implemented through the lens of “six” — six-second videos, six-photo albums, six-word posts, etc.

The campaign can be seen throughout each of Visa’s social media channels including Facebook, Twitter, Vine, Instagram, YouTube and Google+.

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Visa Capitalizes on Social Media ADD With #goinsix

Family Guy Makes ‘Pearl Necklace’ Joke in Emmy Bid

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Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a “pearl necklace” quickie from her boyfriend, a Family Guy “for your consideration” Emmy ad carries the headline, “Here’s A Load of Comedy to Shoot on Your Chest.”

Both the scene and the ad were/are bold. But we think the timing is a bit late and even though there’s certainly nothing wrong with “expressing oneself” to another as the Adam Driver character did to Appleby, it’s all a bit gratuitous even by our standards.

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Family Guy Makes ‘Pearl Necklace’ Joke in Emmy Bid

Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films

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It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well.

Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line.

Oh and that one that takes place in the grocery store…where the hell does the electricity for the lights come from if everyone is undead? Or how about the juice to power a cell phone network so the characters can use their mobile devices? Minor details, apparently, since what seems to be important in this chapter is sticking the camera up the ass of a hot pants-clad chick as she skates around the store killing cheesy-looking zombies while her princess-like, Daisy Duke-ish girlfriend strains her brain trying to figure out what a cash register is.

At least there’s a hot, read-headed nerd with oversized glasses and a crop top, who’s ass the camera also loves, who rids an office of all those — ahem — office zombies with whom we all hate to work.

Grocery Store:

Office:

Boring Gas Station Version:

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Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films

Sapient Nitro to Capture Cannes With Daily Infographics

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Following its efforts last year, Sapient Nitro has again teamed with Cannes Lions to bring us a daily inforgraphic summarizing events and trends during the week-long event in Cannes, France which kicks off this weekend. There will be six inforgraphics in total and each will be in celebration of the event’s 60th anniversary.

The first infographic is already out and takes a look at past year’s highlights including the fact just 130 delegates attended the event in 1954. How quaint.

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Sapient Nitro to Capture Cannes With Daily Infographics