Advertising & Marketing News

Previous blind-test studies have shown that results across different search engines are pretty much considered equal–once you remove the logo from such results.
Now, a new study from Wunderman, BrandAsset® Consulting, ZAAZ and Compete goes one step further and demonstrates how the search engine used, influences the perception of the destination brand. In other words, Walmart’s [...]

Microsoft saw Windows 7 carry them to a strong fourth quarter last year—but its Online Services division (home of Bing) didn’t see a boost, according to the official reports. Microsoft emphasized Bing’s growth and the fact that their search advertising somewhat offset other losses, but the division still operated for a loss.
Microsoft reported $17.3B in [...]

Google has again shaken the Internet tree in a way that will raise more than a few eyebrows. In a nutshell, Google is reassessing its working relationship with the world’s largest potential market, China, as a result of recent security breaches. How this plays out over time could have significant impact on how China and [...]

The other day I clicked a link on Twitter to a blog post everyone was talking about. I did like everyone else and read the post and then left a snarky comment. But then unlike most everyone else, I right clicked the margin and selected “view source”. Why did I do that? I am [...]

What’s the name of that song?
You know the one. They play it a lot at NC State football games?
C’mon, you know it. “Boom, here comes the boom….”
No?
Forget it! I’ll Google it instead!

Yes, that’s it!
And, pretty soon, you’ll never have problems finding a song, artist, or album again–thanks to a new “Discover Music” onebox [...]