Tag Archives: search

Infographic Shows People Are Two-Timing on Their TV Sets

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Memorial Day means the start of the summer blockbuster movie season. This weekend, we’ll all be getting Fast and Furious again along with another Hangover. Next month, Superman returns to the big screen and in July the Lone Ranger rides again. But if you prefer not to fight the crowds, you can also stay home and watch some of the best movies (or the worst if that’s your thing) on your PC or mobile device.

In honor of this holiday weekend, here’s a look at how men and women stream from M-Go.

streaming steaming

What a terrible blow for TV sets all over America. They probably have no idea how often their man is cheating on them! He’s running around with that hot, stylish mobile phone while his first love sits in the living room, cold and alone just waiting to be turned on.

The sad thing is, only 34% of streamers are satisfied with their choice. 81% said they have to bounce between at least two services in order to fulfill their needs.

Women, you’re not blameless in this either. Sure, men started this whole streaming trend but now you’re just as guilty as they are.

queens of stream

44% of men have been streaming for more than 3 years but in the past year, women have men beat 31% to 20%.  I’m totally behind this move. Why should men have all the fun? Women need to entertained. They need an outlet so they can relax and experience the romance all over again.

As we all know, the first time is the hardest. That’s why 43% of first time streamers made sure they were alone before they tried it. But once they did, they were hooked. Additionally, M-Go learned that men prefer to do it for longer periods of time, while women prefer to keep it under an hour.

streaming when

The study also found that men are mainly concerned with good looks while for women, it’s all about the price.

We’ll end with this: women are more likely to do it with a tablet while men prefer to do it with their PC.  (I’m having a Weird Science flashback.)

If you choose to stream this holiday weekend, that’s your prerogative. Just don’t forget to give your television some love. Whether you needed a laugh, a good cry or a distraction from the harsh realities of this world – your TV has always been there for you. Time to give back.

Be safe and we’ll see you back here next week.

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Infographic Shows People Are Two-Timing on Their TV Sets

What and When Do Social Moms Share

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One of the great truths of social media is that moms like to share and they’re powerful influencers when they get behind (or are annoyed by) a brand. We know it’s true but we keep studying it to make sure the world hasn’t slipped sideways.

The latest fact checkers are ShareThis and Digitas. They surveyed 200,000 moms (that’s a nice sampling, don’t you think?) to find out how they interact with social. The packed their results into a slide show called “Wired for Sharing” and now I’d like to share a couple of key slides.

Think moms are all about Facebook? Have a look at this:

ShareThis-MomsStudy_May2013-FINAL-7

56% of the general population shares on Facebook but for moms, that same percentage is split between Facebook and Pinterest. I knew Pinterest was hot but I was surprised to see it closing in on Facebook. Moms also like StumbleUpon more than the average bear. Twitter, email, Reddit, and Tumblr just don’t get no respect. Tumblr is traditionally a playground for the young – is that because moms aren’t there or is it that moms aren’t there because it skews young?

What’s missing from this list is Instagram. That also traditionally skews young, so perhaps it came in lower than 1% and thus didn’t make the chart.

Next, it’s all about the when. After seeing this, I’m going to shift my posting times for sure.

ShareThis-MomsStudy_May2013-when-9

We often see studies about how often people check social media first thing in the morning. Well, the might be checking but mom isn’t sharing until later in the afternoon. Peak time is 3:00 pm. For the average Joe, 8:00 in the evening is prime time.

Finally, here’s one I’ve never seen before. What kinds of content is mom most likely to share?

ShareThis-MomsStudy_May2013-FINAL-4

 

A third of the content that moms share is either parenting-related (18 percent) or focused on TV and movies (15 percent). I’m not so big on the parenting side, but I’m a win when it comes to TV. Technology comes in at only 10% then we see a huge drop for topics such as sports, music, travel, even pets. Beauty is on the bottom tier with only 2%. I’m surprised by that.

After looking at these charts, do you need to make a change? If you’re doing all your social media posting in the morning, you’re probably missing out. And no matter what your brand is, find a way to work a TV or movie Tweet into your feed. That might be all it takes to get noticed.

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What and When Do Social Moms Share

Jon Stewart on Apple Tax ‘Hearing’

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As Jon Stewart starts to get much less partisan in his skewering of the day’s news he is getting funnier than ever.

Here is his take on the Apple tax ‘issue’ in which the company is using legitimate tax loopholes to pay nothing on $44 billion in income. (NOTE: If video window does not show completely at first refresh browser and ‘Poof!’ there it is)

The Daily Show with Jon Stewart Mon – Thurs 11p / 10c
Tax Men – Apple
www.thedailyshow.com
Daily Show Full Episodes Indecision Political Humor The Daily Show on Facebook

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Jon Stewart on Apple Tax ‘Hearing’

Google Reportedly Facing FTC Probe on Display Advertising Tactics

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Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.

Bloomberg is reporting that the FTC is looking into Google’s way of promoting its DoubleClick platform vs the other display ad platform options that exist. Once again there seems to be this idea that Google is a public utility even though it is a private company but anyway.

From Bloomberg we get the following.

Google Inc. is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.

The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.

If you would like a quick chuckle take a look at the video version of the Bloomberg report. Toward the end of the segment, the use of off-topic video of Google Glass really enhances the report ;-) .

Will this turn into anything for real? That remains to be seen. The political climate is what drives this and Google has played an interesting game in that they have been staunch supporters of President Obama (actually uncomfortably so but that’s just my opinion).

Many ex-Googlers have had various government positions during this administration. When you see things like this you have to wonder how much is for show which makes it even worse. Is Google protected by the government because of its political leanings? That’s for the conspiracy theorists to argue about but it’s something to consider.

As far as true free market principles go many wonder just why Google gets attention at all. Could it be just as an example that is used to scare other companies ‘into line’ while knowing full well that nothing will happen to Google, at least not in the US? That would be tragic but is it out of the question? I don’t think so.

Lots of speculation. Lots of questions. In the end, it’s a distraction that proves once again that the less government involvement in most businesses the better and vice versa.

Your thoughts?

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Google Reportedly Facing FTC Probe on Display Advertising Tactics

Facebook Users Watched 740 Million Videos in April. . And Only Came in Second

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If you think 740 million video views sounds like a lot, prepare yourself for a shock. According to the latest comScore Video Metrix’s report, YouTube visitors (in combination with other Google properties) watched 13 billion videos in April. Yes, billion with a ‘b’.

What’s really fascinating is the rate of the climb. Look at these charts for April and February.

comscore april

comscore feb

In three months, the list, particularly in number of videos viewed is incredible. In February, Facebook had just crossed the half a million mark. Now, they’re almost at 750 million. The difference in the number of unique viewers isn’t as drastic because, let’s face it, we have to be reaching the max pretty soon, right? But as you can see from the last column, it’s not about more people, it’s about more minutes per person.

In February, Facebook users watched 19.9 minutes, now they’re up to 25.

Google viewers jump from 362 minutes to 401 minutes. That’s over six hours of viewing per person. There’s no way that number is coming down anytime soon. Not with more people posting more videos every minute of every day. Add in all of the streaming TV and movie options, webshows, online news broadcasts. . the internet is bending under the weight of all this video.

The good thing for marketers is that a large portion of this content comes with an ad attached.

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads.

Video ads reached 53 percent of the total U.S. population an average of 82 times during the month.

Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Other notable findings from April 2013 include:

  •  84.7 % of the U.S. Internet audience viewed online video.
  •  The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  •  Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

On a related note, YouTube star Felicia Day is creating her own vlogger network. She put out a call to all of the “Geek and Sundry” fans to submit their best YouTube videos and those submissions will then be evaluated by her staff and her followers. The best of the best will get to join the new vlogger channel.

The new network is a smart way to keep fresh content on the channel at all times and it’s a sweet tip of the hat to all those fabulous fan creators who don’t have the following Ms. Day has. I think it’s a great idea that will become more popular as the video-sphere continues to grow.

 

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Facebook Users Watched 740 Million Videos in April. . And Only Came in Second