Advertising & Marketing News

Outdoor media is not new. Billboards on tops of buildings and poster campaigns have been used for decades and outdoor advertising has been seen as an inexpensive method of getting a message across. Outdoor advertising is far more effective than an indoor campaign, especially in areas of high footfall as the potential audience is almost [...]

Ever notice that nearly everything you see on the news or read in the papers is something BAD that’s happening? Do you understand why these companies do it? I can tell you one thing, it’s not because they think the story is interesting or that stuff like that happens all the time. It’s simply because [...]