Yelp is certainly an interesting phenomenon. Depending on where you live and who you talk to it can be either “all the rage” or it can elicit the “What’s a yelp?” response. Of course, in Internet marketing circles it’s all the rage especially in tech centers like NoCal etc. What is happening quite a bit [...]
Take a look at the Google Analytics chart to the right.
Now imagine yourself waking up one day to see your web site’s traffic taking such a dramatic drop.
Did you get banned by Google? Is your site down?
Nope! But everyone just opted out of Google Analytics–rendering your dashboard useless.
Far fetched? Not too much. Not when you [...]
Mark your calendars for April 10!
That’s the day that Google is reportedly going to officially pull out of China, with the announcement coming as early as Monday.
According to Bloomberg (via China Business News) this is all based on a tip from an anonymous sales person inside Google’s Chinese office–I could make a bad joke about [...]
Remember like 10 years ago when the “cool” thing to do was WebTV? A computer on your television set, with a keyboard and a mouse that worked (sometimes) with no wires?! Okay, so it was never really that cool—maybe watching TV and computing simultaneously hadn’t been invented yet—and yet Google is partnering with Sony to [...]
Yesterday at OMMA Global in San Francisco, US Cellular illustrated a unique way they were using search campaigns: to test calls to action for their print campaigns. According to MediaPost:
U.S. Cellular tested six paid-search campaigns to determine the one targeted message that would reap the biggest rewards and conversions. “The messaging is limited because you [...]
