Social media is on the front of every marketer’s mind (or at least it seems that way) but it still gets the treatment normally reserved for those who don’t quite fit in. In other words, while there is tremendous value in social media it is still a tough road to travel to get social efforts [...]
A new study from market research firm Chadwick Martin Bailey and iModerate Research Technologies shows that social media might actually pay off—in real dollars in addition to the traditional branding and influence lift. The survey of over 1500 consumers showed that they were more likely to buy from and recommend brands they follow on Twitter [...]
AOL unveiled its social aggregator and publisher, Lifestream, as part of its instant messenger platform last Fall. Now they’re launching a stand-alone site at lifestream.aol.com. After it appears they’ve failed with Bebo, this social venture may have a chance of success, in the opinion of TechCrunch at least—they’re saying, “This is what Google Buzz should [...]
I know that what I am about to say is not original but it really struck me that as Twitter announces that it is offering location based information on its site there is so little reported about the potential issues this may create.
I think it struck me because the Twitter site is usually the last [...]
“You would have to be stupid. You would have to trip to not succeed at this at some point.”
Those words may come back to haunt the former Bebo chief Joanna Shields, now that rumors are circulating that the social network is about to be dropped like a hot potato.
Back when AOL bought Bebo for $850 [...]
