Advertising & Marketing News

Dude, yer gettin a… overexposed celebrity who shills for anyone? (Nooo, that’s Rachael Ray .) What I meant was, a new study out from Millward Brown claims they’ve developed a system to rank celebs and the brands they’d be best-suited for.
Credit:William Shatner for… Dell?

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- BMW to serve as exclusive sponsor of Mad Men’s season 3 premier.
See the original post: Crowdsourcing Creative, Ikea’s Inner Creepy, ‘Mad Men’ Rides BMW

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Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.
Go here to read the rest: Emma Watson Brings Charm to Burberry

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This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
Kid Rock, Jim Beam Let Loose for Cherry Bourbon … and Operation Homefront.

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In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop — bless her heart — starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches.
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