Tag Archives: strange

How This Explainer Video Increased Conversion 20%

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In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.

In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

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How This Explainer Video Increased Conversion 20%

John McAfee Goes Ballistic in Super Strange, Brand-Trashing Video

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We’d venture it’s a sure bet the brand McAfee is none too pleased with a recent video released by founder John McAfee in which he trashes the software he created because the people who have run the company without him for the last 15 years have “fucked it up.”

In the video, he hilariously reads profanity-laden emails he says he still receives even though he is no longer associated with the company.

Dressed like Hugh Hefner and accompanied by a bevy of bodacious babes dressed in cleavage-bearing tops and extremely short pleated plaid miniskirts, McAfee reads several letters than skewer the brand and beg him to tell them how to uninstall the software.

It’s quite funny but it hits close to home towards the end when in an apparent nod to his recent Belize murder investigation, McAfee says, “You know, something went wrong. Fifteen years ago, I had some beautiful software and they took it over. I don’t know what they did. It was like the time I hired that Bangkok prostitute to do my taxes while he fucked my accountant. It was terrible. The same fucking thing is going on now.”

He then illustrates how to uninstall the software — by shooting his computer with a gun.

While this will, no doubt, spark plenty of discussion surrounding the brand, we’d guess none of it will necessarily benefit the company. For now, the brand has remained mum on McAfee’s video. Which is probably a good thing. Although the best response would probably be an equally strange video confronting McAfee’s tirade. Not an easy task though.

Needless to say, the video is NSFW. You have been warned.

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John McAfee Goes Ballistic in Super Strange, Brand-Trashing Video

Is Your Brand Over-Sharing?

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Sharing, sharing, sharing. It’s all the rage right now among brands that have discovered the power of social media and what it can do for them. But is there such a thing as oversharing? Can a brand become too active in social media channels for its own good? Can this harm any bond that has been made between consumer and brand?

Author, speaker and social media consultant C.C. Chapman weighs in on that dilemma: “Everyone assumes there is a magic formula to answer this question and the truth is that there isn’t. I have years of experience developing award-winning content for clients and for myself and the one thing I know is that if it is one piece of content or a million, it doesn’t matter if it does not create an emotional response from your hoped-for audience. If what is created doesn’t educate, entertain or inspire them, then nothing else matters.”

And so it would seem, oversharing is relative and to be determined based on a individual situations in which the brand participates – as well as how that content connects with a brand’s audience. A slippery slope of sorts.

More…

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Is Your Brand Over-Sharing?

FANTA Gets Its Own Coke Happiness Factory

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Is it just us or is this German Fanta commercial a whole lot like the Coke Happiness Factory commercials? Of course, Fanta being a division of Coke, we guess we can’t much blame Jung Von Matt for giving us an homage. Alex & Steffen did the 2D and 3D work in the video.

The video gives us an epic, period piece battle in which a castle full of characters attempts to quell a giant, pillaging robot who, as it turns out, is just a cooler at a family picnic. Leave it to the hot princess to finally vanquish the mechanical foe.

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FANTA Gets Its Own Coke Happiness Factory

Red Trousers the New Trend at Cannes

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Sapient Nitro is out with its second Cannes-themed inforgraphic, each of which highlights a decade of advertising memes and themes. What we have today, is a look at the sixties and, well, the fact that lots of guys now where red pants. Oh and the fact that Paula Green was a rockstar creative in the 1960′s.

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Excerpt from:
Red Trousers the New Trend at Cannes