This Article continues a study of outdoor advertising by considering the role of billboards. Initially, it considers design characteristics including an example. It then considers the requirement of positioning in some detail. It views estimates of the number of billboards in the US and their projected rate of growth. It touches on street furniture which [...]
This Article concludes a study of the history of Advertising by considering the concepts of guerrilla marketing and product placement, otherwise known as embedded marketing, in respect of what they are and how they are used. It then moves on to outdoor advertising and considers billboard advertisements, what they are and how they are used. [...]
This Article continues the historical development of Advertising by considering the period from the 1960’s to the present day. It discusses the Volkswagen ad campaign in the 60’s which was a watershed era for creative advertising. The 1990’s saw the introduction of cable television and the birth of MTV, which created an advertising bonanza.
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This article introduces the historical development of the concept of Advertising from early pre-history to the early 1900’s. It then goes on to discuss the methods employed by generations of individuals to portray messages and ideas, with both a personal and commercial emphasis, in order to secure a desired result. It mentions the development of [...]
