Since PC Magazine is for the tech crowd the announcement that the publication (can’t call it a magazine anymore I guess) would cease printing a hard copy and be a strictly online operation isn’t a surprise. The New York Times covers this change in the flagship of Ziff Davis Publishing while the company reports that the magazine would be profitable in 2008 but it is forecast to lose money in 2009.

Magazines as a whole are facing increasing competition from their online foes which are eating into advertising revenue. Coupled with a general economic malaise that is getting a tighter grip on the world economy and the increase in the raw material costs to print a magazine it was a bit of a no-brainer to shut down the print version. Right now the online version of the magazine generates 70% of the revenue and 80% of the profit of PC Mag.

This is a natural progression as the online edition of the publication was the first stop for news anyway. It’s kind of hard to be on top of the breaking news in any industry when you only go to print once a month. That’s so 80’s!

The magazine’s circulation is ½ of what it was in the late 1990’s. The magazine industry as a whole is suffering a 17% decrease in ad pages for December of 2008 when compared to December of 2007 according to the Media Industry Newsletter. This is the latest magazine to say goodbye to its print edition and my suspicion is that many will follow suit in the very near future.

What are some titles that you think will be online only in the next year or so? Are there any magazines that you would rather have in a print edition v. an online one? What place will magazines play in the future of media and marketing? Looking forward to some Pilgrim input for this one.

PC Mag Goes All Online All the Time

How great would it be if you could make all of the businesses in the world work for you? Whenever they made money, you would make money, even better you would do it sitting at your home, working from your personal computer. Let me tell you from personal experience that I know it can happen. No matter what size the business is, or what service or product that they provide the public, they all have one thing in common.

Big Companies Pay You to Advertise For Them

As a self-made man, I think that I deserve a little time to brag. I have made millions doing something that most people never think of. I did not have anyone offer me advice and I had to figure it out on my own, but now that I am retired, I am going to tell you just how I did it. First, let me tell you what I did not do. I did not spend hundreds of dollars to start up. I would have never been able to do it if it would have required that kind of money.

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Advertising Company - Never Compete With the Big Boys

Not all marketing is about actually pushing one product or another. You don’t have to have a sale to talk about, a new product to mention, or even existing products to boost up. Simply telling people that you exist and that you’re there…

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Marketing Techniques - Strong Presence

A brochure is a relatively longer advertising message that combines description and product details with strong visuals and other imagery. Brochures can be a very complicated form of marketing for those who do not have as much experience in the field of marketing, and requires a combination of a wide variety of different things to really make them work. Pick up a brochure and take the time to really look at it and figure out what it is about them that appeals to you.

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Knowing the Specifics - Brochures